Attended Events - Category Information

Attended Events are gatherings with a start and end date and time, where people come together in one location for entertainment or business, take the 2020 Super Bowl game or San Diego Comic-Con as an example. PredictHQ uses machine-learning models to predict attendance and ranks for each of these events.

The following categories are included:

  • Academic Events: Key dates in tertiary education calendars such as graduation, homecoming and exams.
  • Sports: Games, tournaments and more — sports are big demand drivers. We have tailored models for each sport.
  • Conferences: Large conferences need to be in your forecasts and are especially dynamic: many change locations each time.
  • Expos: Major events for educating the public or an industry. We cover international, national and state trade shows.
  • Concerts: From massive tours down to gigs with only a handful of people, know which shows drive your demand.
  • Festivals: Multi-day, multi-performer events. From small local shows to major international festivals with millions of attendees.
  • Performing-arts: Plays, exhibitions and creative events. Often smaller, these are part of perfect storms of demand.
  • Community: Fetes, fun runs, farmers markets and much more. These are often part of high-impact event clusters.

See also our Attended Events Data Science Notebooks and Academic Events Data Science Notebooks for a more detailed data-science-based example of using these events.


Academic Events


Academic Events are captured from an individual higher education institute’s academic calendar. They outline the general undergraduate activities, for example instruction period, break, exams, graduation, social, etc.

Note:

  • Academic Events currently covers institutions where full-time undergraduate enrollment (or FTE, full-time equivalent) is over 5,000. The student number is campus-based instead of the overall enrollment across different locations.
  • Academic Events currently covers institutions in US and top 20 institutions in UK. In future it will expand to other countries.
Labels / Event Types

The Academic Events category has six main event types affecting students’ activities. The dates are retrieved from the official academic calendar and/or estimated based on the pattern. The estimated date will have an additional estimated label.

  1. Academic-session

    • The compulsory academic session for students to graduate upon completion.
    • Session starts on the first day of instruction and ends on the last day of instruction.
    • Orientation, reading days, and exams are not included.
    • Session events are labeled with academic and academic-session.
    • Intensive session, the optional academic session between the normal sessions for earlier graduation where the compulsory term is not applied, is also included in this event type.
  2. Exam

    • The exam period for the academic session.
    • Exam starts on the first day of the exam period and ends on the last day of the exam period
    • No separate exam period for the intensive session.
    • Reading days are not included.
    • Exam event is labeled with academic and exam.
  3. Holiday

    • The break/holiday period between the sessions or within the sessions.
    • Holiday events consist of:

      • Fall break

      • Thanksgiving break

      • Winter break

      • Spring break

      • Summer break

    • Holiday events don’t cover the public holidays such as Labor day, Easter holiday, Martin Luther King Jr. Day, etc as we already have the public holiday and observance categories.

    • Holiday events cover the Thanksgiving break because institutions may have a different schedule, e.g. 9 days vs 4 days.
    • Holiday events start on the day after the instruction / exam finishes and ends before the following instruction starts.
    • Winter and summer breaks may overlap with intensive sessions as the break will affect the majority of students while the intensive session only affects a few.
    • Holiday events are labeled with academic and holiday.
  4. Graduation

    • Graduation (also called commencement) date for undergraduate students.
    • Graduation events may have a specific start time where applicable.
    • Graduation venues may be outside the campus.
    • Graduation events include the institute’s name in the title.
    • Graduation events are labeled with academic and graduation.
  5. Social

    • Social events currently cover homecoming where alumni come back to the campus to visit.
    • Homecoming events may last up to a week.
    • Parent/family day/weekend may be included in the future.
    • Social events is labeled with academic and social.

Date & Time

Date & Time Value Availability Notes
Start date Yes
End date Yes End date will be as same as the start date when it’s not available, e.g. an one day graduation event has end date same as start date
Start time Yes Available for graduation and social events only. This is an optional data point and may not always be provided.
End time Yes Available for graduation and social events only. This is an optional data point and may not always be provided.
Timezone Yes

Note: datetime is in UTC.

Location

Academic events are tracked as an event with a scope of locality. In terms of geographic information we return a latitude/longitude for the event and the address of the event. However, Academic events can apply to an entire campus or a specific location, e.g. an academic session applies to the whole campus, and a point event, e.g. graduation happens at a specific location. Use labels to distinguish these different types of events. graduation and social event are point events, academic-session, holiday, exam impact the whole area of the campus.

Entities

The Academic events have venue entities available.

Ranking

PHQ Rank

Academic events have PHQ Rank available.

  • Session, exam, and holiday types use student numbers (FTE) to indicate the event’s impact as the events apply on the whole campus.

  • Intensive sessions use 30% of the total student numbers (FTE) to indicate the event’s impact as the events apply to only a small population.

  • Graduation and social events use the actual number of attendees to indicate the impact.

Local Rank

Academic events have no Local Rank available.

Aviation Rank

Academic events have no Aviation Rank available.

PHQ Attendance

Academic events have PHQ Attendance available for all event types. PHQ Attendance for academic-session, exam, and holiday event types is based on student population, e.g. the amount of students enrolled in the term. PHQ attendance on graduation and social events are based on the number of people in attendance at the event.


Sports


A sports competition consists of multiple players or teams. It has a certain theme or goals with its own rules to regulate and a dedicated environment as well.

Labels

Labels for a sports event provide more information about the type, league, and environment.

  1. Sports Type

    The most common sports types in PredictHQ dataset are: soccer, basketball, ice-hockey, rugby, baseball.

  2. Sports League

    The most popular sports leagues in PredictHQ dataset are: NFL, MLB, NHL, NBA.

  3. Sports Games Environment

    The general environment where the sports game is held, or the purpose of the sports game, for example:

    • closed-doors: When the sports game has no physical audience in attendance. This is most commonly due to COVID-19 restrictions.
    • outdoors: Where the sports game is held in an outdoor area.
    • fundraise: A community related sports game for a fundraising purpose.

Date & Time

Date & Time Value Availability Notes
Start date Yes
End date Yes
Start time Yes Sports games are expected to have a specific start time.
End time Yes
Predicted end time Yes For sports events where there is no official end time available, PredictHQ predicts end times using our machine learning models and intelligent algorithms.

PredictHQ’s Predicted End Times feature provides end times in the predicted_end field. When a predicted end time is provided, the event’s end time (in the end field) is set to be the same as the start time (in the start field).
Timezone Yes

Note: datetime is in UTC.

Location

Sports events are usually point events, meaning the latitude and longitude of the event represents the location of the event’s venue. The event can also impact an area or region, for example, the location of the 2016 Rio Summer Olympics is the state of Rio de Janeiro.

Entities

Sports events have event group entities and venue entities available.

Ranking

PHQ Rank

Sports events have PHQ Rank available.

Local Rank

Sports events have Local Rank available.

Aviation Rank

  • A major sports event will result in a higher impact on Aviation Rank as people are likely to travel across the country or overseas to attend the event.
  • A minor or local sports event will result in a lower impact on Aviation Rank as it’s less likely to cause travel by flight.

The league type and tier level is also considered. For example, in auto-racing sports, F1 is considered a major event with an Aviation Rank of 100, while Monster Trucks events are considered minor events within this sport type, with an Aviation Rank of 0.

PHQ Attendance

Sports events have PHQ Attendance available.


Conferences


A formal meeting or forum relating to a certain topic between a group of people with shared interests. A major conference, especially an industry related one, may last for several days and occur with regular frequency. An example of an annually occurring conference is the ASH Annual Meeting.

Labels

Labels for a conferences event provide more information about the event. The most common 5 labels are:

  1. business: The conferences for a commercial purpose, for example, Dreamforce by Salesforce.

  2. education: The conferences for an educational purpose, for example, Young Social Innovators of the Year Awards.

  3. health: The conferences related to the health industry, for example, CIOSP - Congresso Internacional de Odontologia de São Paulo.

  4. technology: The conferences related to the technology topic, for example, FPD China.

  5. science: The conferences related to the scientific topic, for example, IAPM ASM.

Date & Time

Date & Time Value Availability Notes
Start date Yes
End date Yes
Start time Yes Conferences are expected to have a specific start time.
End time Yes
Timezone Yes

Note: datetime is in UTC.

Location

Conferences events are point events, meaning the latitude and longitude of the event represents the location of the event’s venue. The smaller size conferences are usually held in a hotel, and the large conferences in convention centers.

Entities

Conferences events have event group entities and venue entities available.

Ranking

PHQ Rank

Conferences events have PHQ Rank available.

Local Rank

Conferences events have Local Rank available.

Aviation Rank

  • Major conferences such as an international industrial conference will result in a higher impact on Aviation Rank as people are likely to travel across the country or overseas to attend.
  • A local or a small to midsize conferences event will result in a lower impact on Aviation Rank as it’s less likely to cause travel by flight.

For example, Automotive Manufacturing Thailand has an Aviation Rank of 100 while The Oklahoma Aerospace Forum has an Aviation Rank of 0.

PHQ Attendance

Conference events have PHQ Attendance available.


Expos


An industrial exhibition for communicating and trading purpose between business, or a trade fair that connects business and customers.

Labels

Labels for an expo event provide more information about the event. The most common 5 labels are:

  1. education: The expos for an educational purpose or education-related topics, for example, Riyadh International Book Fair.

  2. technology: The expos related to topics in technology, for example, IIMS - Indonesia International Motor Show.

  3. performing-arts: The shows or fairs that have live performances or are art-related, for example, Wizard World Comic Con, and Saint Louis Art Fair.

  4. entertainment: The shows or fairs for entertainment purposes, for example, The Big E (The Eastern States Exposition).

  5. career: A career or job fair that includes a number of businesses as well large numbers of candidates , for example, HKTDC Education & Careers Expo.

Date & Time

Date & Time Value Availability Notes
Start date Yes
End date Yes
Start time Yes
End time Yes
Timezone Yes

Note: datetime is in UTC.

Location

Expos events are point events, meaning the latitude and longitude of the event represents the location of the event’s venue. Expos are usually held in venues that can fit a large number of attendees such as a convention center.

Entities

Expos events have event group entities and venue entities available.

Ranking

PHQ Rank

Expos events have PHQ Rank available.

Local Rank

Expos events have Local Rank available.

Aviation Rank

  • Major expos such as an international industrial expo will result in a higher impact on Aviation Rank as people are likely to travel across the country or overseas to attend.
  • A local or a small to midsize expos will result in a lower impact on Aviation Rank as it’s less likely to cause travel by flight.

For example, the International Broadcasting Convention has an Aviation Rank of 100 while a Bride & Groom Exhibition has an Aviation Rank of 60.

PHQ Attendance

Expos events have PHQ Attendance available.


Concerts


A musical performance where the primary intention of attendance is to see the musical artist or listen to music. Concerts usually last less than one day. Examples are a large Eminem concert, or a smaller nightclub event, for example, Darude At Hq2 Nightclub Atlantic City.

Labels

All concert events have a music label as concert events are expected to be music-related.

Date & Time

Date & Time Value Availability Notes
Start date Yes
End date Yes
Start time Yes Concerts are expected to have a specific start time
End time Yes
Timezone Yes

Note: datetime is in UTC.

Location

Concerts events are point events, meaning the latitude and longitude of the event represents the location of the event’s venue.

Entities

Concerts events have event group entities and venue entities available.

Ranking

PHQ Rank

Concerts events have PHQ Rank available.

Local Rank

Concerts events have Local Rank available.

Aviation Rank

  • A famous foreign musical artist that performs during the weekend is likely to result in a higher impact on Aviation Rank as people are likely to travel across the country or overseas to attend.
  • A local musical artist performing is less likely to cause travel by flight.

For example, Jay Chou Singapore has an Aviation Rank of 56 while a nightclub music show has an Aviation Rank of 0.

PHQ Attendance

Concerts events have PHQ Attendance available.


Festivals


A commonly known day or a period of time when people gather together to celebrate a specific reason; or a day or a period of time consisting of an organized series of shows and entertainment activities Festivals typically occur on a certain frequency. For example, the Yosakoi Soran Festival is held annually.

Labels

Labels for a festival event provide more information about the festival. The most common 5 labels are:

  1. music: Music festivals when a large group of musical artists continuously perform over several days. Music festivals are usually held at a dedicated venue that can fit a large number of attendees, for example, the Ultra Music Festival.

  2. performing-arts: The festivals that consist of performing shows such as a costume parade or a fireworks show. Such festivals could feature traditional music, theatre, poetry and art. For example, the National Festival of Popular Arts in Marrakech.

  3. family: The festivals which are family-friendly and children-friendly, for example, Magnificent Mile Lights Festival.

  4. community: Traditional festivals in the local area. Community festivals are less formal than world-wide festivals and may also include street markets and entertainment activities. The Odunde Festival is an example of a community festival.

  5. food: Food festivals where communities or businesses trade food products, for example, Bite of Seattle.

Date & Time

Date & Time Value Availability Notes
Start date Yes
End date Yes
Start time Yes
End time Yes
Timezone Yes

Note: datetime is in UTC.

Location

A festival event can be a point event or an area event. The latitude and longitude of a point event represents the location of the venue where the festival takes place. The latitude and longitude of an area event is the geometric center of the area of the festival - either the area impacted by the festival, or an area where the festival takes place since its location is not fixed. An example of a festival without a fixed location is the Norwich St. Patrick’s Day Parade and Festival.

Entities

Festival events have event group entities and venue entities available.

Ranking

PHQ Rank

Festival events have PHQ Rank available.

Local Rank

Festival events have Local Rank available.

Aviation Rank

  • An annual large festival, especially when it overlaps with a weekend will result in a higher impact on Aviation Rank as people are likely to travel across the country or overseas to attend.
  • A local community festival is less likely to cause travel by flight.

For example, the New Orleans Jazz and Heritage Festival has an Aviation Rank of 78 while An Old Time Christmas (a seasonal light show) has an Aviation Rank of 0.

PHQ Attendance

Festival events have PHQ Attendance available.


Performing-arts


A show or an exhibition of creative activities for an audience, for example, a circus show.

Event Types

The most common 5 types of performing-arts events are:

  1. General Theatre

    Theatre plays, for example, The Nutcracker ballet show.

  2. Comedy club

    Standup comedy shows, for example, Eddie Izzard - Wunderbar World Tour.

  3. Concert

    Musical plays, for example, A symphony, or an opera, etc.

  4. Family Theatre

    Shows or plays where the main audience are children, for example, Magic On Ice, a dubbing show, etc.

  5. Cultural Performances

    Traditional or cultural activities, for example, Sewing & Quilt Expo, a poetry slam, etc.

Date & Time

Date & Time Value Availability Notes
Start date Yes
End date Yes
Start time Yes Performing-arts events are expected to have a specific start time
End time Yes
Timezone Yes

Note: datetime is in UTC.

Location

Performing-arts events are point events meaning the latitude and longitude of the event is for the location of the event’s venue. Venues for these events are usually theatres, playgrounds, or clubs, etc.

Entities

Performing-arts events have event group entities and venue entities available.

Ranking

PHQ Rank

Performing-arts events have PHQ Rank available.

Local Rank

Performing-arts events have Local Rank available.

Aviation Rank

Performing-arts events are less likely to cause impact on air travel. The majority of performing-arts events have an Aviation Rank of 0.

PHQ Attendance

Performing-arts events have PHQ Attendance available.


Community


This category includes various types of events, for example, a college event, a community party, an auction, or a fan meeting.

Labels

Labels for a community event provide more information about the event. The most common 5 labels are:

  1. music, concert: Social events with musical activity, for example, a karaoke at a bar.

  2. family: Community events which are children and family-friendly, for example, a book club breakfast in the library.

  3. food: Social events about food or have food provided, for example, a wine tasting event.

  4. education: Informal training workshops or clubs that consist of a group of people that share the same interest, for example, an installation art workshop.

  5. fundraiser: Community fundraising events.

Date & Time

Date & Time Value Availability Notes
Start date Yes
End date Yes
Start time Yes
End time Yes
Timezone Yes

Note: datetime is in UTC.

Location

A community event is a point events meaning the latitude and longitude of the event represents the location of the event’s venue.

Entities

Community events have event group entities and venue entities available.

Ranking

PHQ Rank

Community events have PHQ Rank available.

Local Rank

Community events have Local Rank available.

Aviation Rank

  • Community events have no Aviation Rank available as they are not likely to cause impact on air travel.
  • The aviation_rank field returns null for community events.

PHQ Attendance

Community events have PHQ Attendance available.