Labels
Event labels are succinct descriptive attributes attached to events that can help with granular data selection and feature engineering use cases.
All our events occur within a category. We also have labels that indicate the classification within a category. You can think of it as sub-category level information. Sports is a category in our system but if you want to know what type of sport an event is for that is indicated by labels (e.g. nfl
, mls
, nhl
, nba
, etc)
For example, within the Conferences category, knowing the subject(s) covered within the conference (science-and-technology
, educational
, automotive
, etc.) may help you narrow down on events that are relevant to your business.
Each event record has two separate label fields (
phq_labels
and the legacylabels
field).All categories have the new
phq_labels
and should be used by default.Event labels can be searched by using the
phq_labels
parameter.Some
labels
which repeats the category name such aslabel: academic
have been removed.
PHQ Labels
PHQ Labels are generated through newer Large Language Models (LLMs) and overall achieve a higher standard of specificity and relevance in highlighting an event's key themes when compared to legacy methods.
This field is named phq_labels
.
PHQ Labels are available for the following categories:
Concerts
Conferences
Expos
Festivals
Performing Arts
Community
Academic
Airport-delays
Daylight-savings
Disasters
Health-warnings
Observances
Politics
Public-holidays
Severe weather
School-holidays
Terror
Sports
PHQ Label Values
PHQ Labels are constantly being improved and updated by our team and LLM models therefore we recommend using Get Event Counts to retrieve an up-to-date and relevant list of PHQ Labels and the count of events labeled with each, within your PredictHQ plan.
Here is an example, for Taylor Swift and Sabrina Carpenter at the Melbourne Cricket Ground in 2024 it has the following PHQ labels (pop, country, and rock) in the API response:
You could also use Query Parameters to retrieve a list and the count of PHQ Labels that match your criteria, e.g. PHQ Labels associated with the sports category or PHQ Labels of events that will be taking place in a specific time and place. Here is an example:
You can also see a list of PHQ Labels in the "Labels" field on the Search Events page of the Control Center:
Labels (Legacy)
Legacy labels are still returned in order to preserve backward compatibility with existing user implementations.
This field is named labels
.
Legacy labels are available for all event categories.
Usage
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