Introducing the Forecasts API — Event-driven forecasts for precise demand planning. Fast, accurate, and easy to run.
Explore Now
LogoLogo
Visit websiteWebAppGet DemoTry for Free
  • Introduction
  • Swagger UI
  • Loop
  • System Status
  • Getting Started
    • API Quickstart
    • Data Science Notebooks
    • PredictHQ Data
      • Data Accuracy
      • Event Categories
        • Attendance-Based Events
        • Non-Attendance-Based Events
        • Unscheduled Events
        • Live TV Events
      • Labels
      • Entities
      • Ranks
        • PHQ Rank
        • Local Rank
        • Aviation Rank
      • Predicted Attendance
      • Predicted End Times
      • Predicted Event Spend
      • Predicted Events
      • Predicted Impact Patterns
    • Guides
      • Geolocation Guides
        • Overview
        • Searching by Location
          • Find Events by Latitude/Longitude and Radius
          • Find Events by Place ID
          • Find Events by IATA Code
          • Find Events by Country Code
          • Find Events by Placekey
          • Working with Location-Based Subscriptions
        • Understanding Place Hierarchies
        • Working with Polygons
        • Join Events using Placekey
      • Date and Time Guides
        • Working with Recurring Events
        • Working with Multi-day and Umbrella Events
        • Working with Dates, Times and Timezones
      • Events API Guides
        • Understanding Relevance Field in Event Results
        • Attendance-Based Events Notebooks
        • Non-Attendance-Based Events Notebooks
        • Severe Weather Events Notebooks
        • Academic Events Notebooks
        • Working with Venues Notebook
      • Features API Guides
        • Increase Accuracy with the Features API
        • Get ML Features
        • Demand Forecasting with Event Features
      • Forecasts API Guides
        • Getting Started with Forecasts API
        • Understanding Forecast Accuracy Metrics
        • Troubleshooting Guide for Forecasts API
      • Live TV Event Guides
        • Find Broadcasts by County Place ID
        • Find Broadcasts by Latitude and Longitude
        • Find all Broadcasts for an Event
        • Find Broadcasts for Specific Sport Types
        • Aggregating Live TV Events
        • Live TV Events Notebooks
      • Beam Guides
        • ML Features by Location
        • ML Features by Group
      • Demand Surge API Guides
        • Demand Surge Notebook
      • Guide to Protecting PredictHQ Data
      • Streamlit Demo Apps
      • Guide to Bulk Export Data via the WebApp
      • Industry-Specific Event Filters
      • Tutorials
        • Filtering and Finding Relevant Events
        • Improving Demand Forecasting Models with Event Features
        • Using Event Data in Power BI
        • Using Event Data in Tableau
        • Connecting to PredictHQ APIs with Microsoft Excel
        • Loading Event Data into a Data Warehouse
        • Displaying Events in a Heatmap Calendar
        • Displaying Events on a Map
    • Tutorials by Use Case
      • Demand Forecasting with ML Models
      • Dynamic Pricing
      • Inventory Management
      • Workforce Optimization
      • Visualization and Insights
  • Integrations
    • Integration Guides
      • Keep Data Updated via API
      • Integrate with Beam
      • Integrate with Loop Links
    • Third-Party Integrations
      • Receive Data via Snowflake
        • Example SQL Queries for Snowflake
        • Snowflake Data Science Guide
          • Snowpark Method Guide
          • SQL Method Guide
      • Receive Data via AWS Data Exchange
        • CSV/Parquet Data Structure for ADX
        • NDJSON Data Structure for ADX
      • Integrate with Databricks
      • Integrate with Tableau
      • Integrate with a Demand Forecast in PowerBI
      • Google Cloud BigQuery
    • PredictHQ SDKs
      • Python SDK
      • Javascript SDK
  • API Reference
    • API Overview
      • Authenticating
      • API Specs
      • Rate Limits
      • Pagination
      • API Changes
      • Attribution
      • Troubleshooting
    • Events
      • Search Events
      • Get Event Counts
    • Broadcasts
      • Search Broadcasts
      • Get Broadcasts Count
    • Features
      • Get ML Features
    • Forecasts
      • Models
        • Create Model
        • Update Model
        • Replace Model
        • Delete Model
        • Search Models
        • Get Model
        • Train Model
      • Demand Data
        • Upload Demand Data
        • Get Demand Data
      • Forecasts
        • Get Forecast
      • Algorithms
        • Get Algorithms
    • Beam
      • Create an Analysis
      • Upload Demand Data
      • Search Analyses
      • Get an Analysis
      • Update an Analysis
      • Partially Update an Analysis
      • Get Correlation Results
      • Get Feature Importance
      • Refresh an Analysis
      • Delete an Analysis
      • Analysis Groups
        • Create an Analysis Group
        • Get an Analysis Group
        • Search Analysis Groups
        • Update an Analysis Group
        • Partially Update an Analysis Group
        • Refresh an Analysis Group
        • Delete an Analysis Group
        • Get Feature Importance for an Analysis Group
    • Demand Surge
      • Get Demand Surges
    • Suggested Radius
      • Get Suggested Radius
    • Saved Locations
      • Create a Saved Location
      • Search Saved Locations
      • Get a Saved Location
      • Search Events for a Saved Location
      • Update a Saved Location
      • Delete a Saved Location
    • Loop
      • Loop Links
        • Create a Loop Link
        • Search Loop Links
        • Get a Loop Link
        • Update a Loop Link
        • Delete a Loop Link
      • Loop Settings
        • Get Loop Settings
        • Update Loop Settings
      • Loop Submissions
        • Search Submitted Events
      • Loop Feedback
        • Search Feedback
    • Places
      • Search Places
      • Get Place Hierarchies
  • WebApp Support
    • WebApp Overview
      • Using the WebApp
      • API Tools
      • Events Search
      • How to Create an API Token
    • Getting Started
      • Can I Give PredictHQ a Go on a Free Trial Basis?
      • How Do I Get in Touch if I Need Help?
      • Using AWS Data Exchange to Access PredictHQ Events Data
      • Using Snowflake to Access PredictHQ Events Data
      • What Happens at the End of My Free Trial?
      • Export Events Data from the WebApp
    • Account Management
      • Managing your Account Settings
      • How Do I Change My Name in My Account?
      • How Do I Change My Password?
      • How Do I Delete My Account?
      • How Do I Invite People Into My Organization?
      • How Do I Log In With My Google or LinkedIn Account?
      • How Do I Update My Email Address?
      • I Signed Up Using My Google/LinkedIn Account, but I Want To Log In With My Own Email
    • API Plans, Pricing & Billing
      • Do I Need To Provide Credit Card Details for the 14-Day Trial?
      • How Do I Cancel My API Subscription?
      • Learn About Our 14-Day Trial
      • What Are the Definitions for "Storing" and "Caching"?
      • What Attribution Do I Have To Give PredictHQ?
      • What Does "Commercial Use" Mean?
      • What Happens If I Go Over My API Plan's Rate Limit?
    • FAQ
      • How Does PredictHQ Support Placekey?
      • Using Power BI and Tableau With PredictHQ Data
      • Can I Download a CSV of Your Data?
      • Can I Suggest a New Event Category?
      • Does PredictHQ Have Historical Event Data?
      • Is There a PredictHQ Mobile App?
      • What Are Labels?
      • What Countries Do You Have School Holidays For?
      • What Do The Different Event Ranks Mean?
      • What Does Event Visibility Window Mean?
      • What Is the Difference Between an Observed Holiday and an Observance?
    • Tools
      • Is PHQ Attendance Available for All Categories?
      • See Event Trends in the WebApp
      • What is Event Trends?
      • Live TV Events
        • What is Live TV Events?
        • Can You Access Live TV Events via the WebApp?
        • How Do I Integrate Live TV Events into Forecasting Models?
      • Labels
        • What Does the Closed-Doors Label Mean?
    • Beam (Relevancy Engine)
      • An Overview of Beam - Relevancy Engine
      • Creating an Analysis in Beam
      • Uploading Your Demand Data to Beam
      • Viewing the List of Analysis in Beam
      • Viewing the Table of Results in Beam
      • Viewing the Category Importance Information in Beam
      • Feature Importance With Beam - Find the ML Features to Use in Your Forecasts
      • Beam Value Quantification
      • Exporting Correlation Data With Beam
      • Getting More Details on a Date on the Beam Graph
      • Grouping Analyses in Beam
      • Using the Beam Graph
      • Viewing the Time Series Impact Analysis in Beam
    • Location Insights
      • An Overview of Location Insights
      • How to Set a Default Location
      • How Do I Add a Location?
      • How Do I Edit a Location?
      • How Do I Share Location Insights With My Team?
      • How Do I View Details for One Location?
      • How Do I View My Saved Locations as a List?
      • Search and View Event Impact in Location Insights
      • What Do Each of the Columns Mean?
      • What Is the Difference Between Center Point & Radius and City, State, Country?
Powered by GitBook

PredictHQ

  • Terms of Service
  • Privacy Policy
  • GitHub

© 2025 PredictHQ Ltd

On this page
  • Location Type
  • Relevant Event Categories
  • Minimum PHQ Rank

Was this helpful?

  1. Getting Started
  2. Guides

Industry-Specific Event Filters

Learn how to effectively filter PredictHQ event data with industry-specific recommendations.

PreviousGuide to Bulk Export Data via the WebAppNextTutorials

Last updated 1 month ago

Was this helpful?

With so many events taking place, it is important to filter out the noise and focus only on events that are relevant to your business. Use this guide in conjunction with our APIs, such as Events API and Features API, and consult https://github.com/predicthq/gitbook-tech-docs/blob/main/docs/getting-started/guides/broken-reference/README.md for detailed information.

These recommendations are intended as starting points and may need to be adapted for your specific locations. Test out these filters and contact for additional guidance.

Location Type

How a catchment area is defined for a store or location varies by industry as events impact industries differently. Setting the area too small may result in important events being missed, while an excessively large area can introduce unnecessary noise.

For stores and locations where proximity to events is important, such as those in Retail and Parking, a center point and radius approach is recommended. For industries like Transportation & Delivery, which may be influenced by broader regional events, city-level locations are advisable. We suggest the following location types as a starting point:

Industry
Location Type

Accommodation

Center Point & Radius

Consumer Packaged Goods

City

Food and Beverage (also known as Restaurants)

Center Point & Radius

Grocery and Supermarkets

Center Point & Radius

Leisure, Travel and Tourism

City

Marketing

City

Parking

Center Point & Radius

Retail

Center Point & Radius

Transportation and Delivery

City

Other

City

To retrieve events for different location types, use the following approaches:

Center Point & Radius

Using latitude, longitude, and radius

  1. Determine the appropriate radius using the .

  2. Configuration:

    1. For the Events API, use the within field.

    2. For the Features API and Beam API, use the location field.

Using location IDs

  1. Create Saved Locations via in the WebApp or at scale using the .

  2. Configuration:

    1. For the Events API, use the saved_location.location_id field.

    2. For the Features API, use the location field.

City Locations

Using place IDs

  1. Configuration:

    1. For the Events API, use the place.scope field.

    2. For the Features API, use the location field.

For more information on defining locations by API, see API Overview.

Relevant Event Categories

Industry
Relevant Event Categories

Accommodation

concerts, conferences, expos, festivals, performing-arts

Consumer Packaged Goods

public holidays, performing-arts, conferences, conferences, community

Food and Beverage (also known as Restaurants)

public holidays, performing-arts, conferences, concerts, festivals

Grocery and Supermarkets

public holidays, performing-arts, conferences, conferences, community

Leisure, Travel and Tourism

public holidays, performing-arts, conferences, conferences, community

Marketing

public holidays, performing-arts, conferences, conferences, community

Parking

public holidays, community, concerts, expos, performing-arts

Retail

public holidays, performing-arts, community, conferences, festivals

Transportation and Delivery

public holidays, performing-arts, conferences, conferences, community

Other

public holidays, performing-arts, concerts, conferences, community, festivals, expos, sports

Minimum PHQ Rank

Industry
Minimum PHQ Rank

Accommodation

35

Consumer Packaged Goods

30

Food and Beverage (also known as Restaurants)

30

Grocery and Supermarkets

30

Leisure, Travel and Tourism

30

Marketing

30

Parking

35

Retail

50

Transportation and Delivery

30

Other

30

Find the place ID for a city using the .

With available, knowing which ones are relevant to your business is essential. We strongly recommend using to automatically identify important categories for your specific stores or locations. Access Beam via our or the . Alternatively, explore these industry-level categories as a starting point:

Setting a minimum is important for focusing on events that are likely to influence your demand, helping to exclude those that are too small or irrelevant. We recommend the following PHQ Rank thresholds:

our team
Suggested Radius API
Location Insights
Saved Locations API
Places API
almost two dozen event categories
Beam
WebApp
Beam API
PHQ Rank